Customer trust grows slowly and develops over time. Conversely, trust can be smashed in a single thoughtless moment or action. The truth is; customers actually grow in trust through perceived fairness.
Here are a few tips from a book on customer service that I am reading now called WOW: Deja al cliente boquiabierto con un servicio fuera de serio. These tips will help us understand their view of trust and fairness, and then how we can act to grow such trust.
How does the
customer interpret fairness?
- When
they feel listened to and respected.
- When the transactions with you are painless.
- When you keep your promises or over deliver.
- When you treat them ethically.
- When you acknowledge their uniqueness.
- When you put their interests before those of the business.
What are some
practical actions you can take to build trust?
- Frequent communication with the customer.
- Be truthful.
- Be open to hear them.
- Be warm and genuine.
- Be confident, not arrogant, but confident.
- Keep your promises, even if it hurts.
Try these actions, and let me know how your customers react to the new you.
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