30 seconds to better sales

You have 30 seconds to tell me who you are and what your business’s objectives are.

It’s basically a 30 second commercial that needs to stick, to grab me, your client’s attention and differentiate you. I know it’s hard to put it all into 30 seconds, but in a fast paced world that is screaming for attention, you must stand out and stand out fast.

In those 30 seconds you need to cover:

• Who you are: You personally, your name and position if necessary.
• Who your company is: Name of the company, be clear about this.
• Tell what you and your company do: Be creative here with a catchy one-liner.
• Ask a leading question: Find out what the needs are you can respond to, or else the client really doesn’t need you.
• Make a short statement explaining how you can meet the need: Be sure and listen for what the need is and respond appropriately.
• Create a call to action: Close the sale. Why should they act now?

Now before you ask the leading question of your customer, be sure you understand what you are looking for from them. An example of a leading question could be:

Lead Question: How long does it take for you to usually receive your order from your suppliers?

Customer Answer: Usually about one week.

Your Statement: We can guarantee you will receive your order in 3 days!

Be sure the question you ask is something that is important to the client and you are sure you can fulfill and be better than the competition.

Here’s to better selling!

 

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