Let me introduce you to Roberto Rivas. Roberto is one of the
smartest people I know when it comes to knowing the market and understanding
distribution. Roberto is our Director of Sales for the general markets in Latin
America and Spain. Let’s listen in as he talks to us…
Inventories. What to carry and how many to carry? The answer to these two questions is always our worry as publishers and the worry of our customers and distributors with regard to their clients.
In this equation, I would like to incorporate a third element: opportunity, or the opportunity cost. This is a concept that we are normally taught in economics in business school.
Continue reading "Inventory, finances, and the cost of opportunity… Part 4" »
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