English

A great way to share first chapters.

The other day I started playing with a tool I was introduced to by Carlo Carrenho from our TNB offices in Brazil.It is called Issuu. Some of you have already played with it from the note I sent out from the blog several weeks ago- I did however want to wait to get a few more titles loaded before we sent this bigger note out to you. This is a very cool product that you can take advantage of. Here at Grupo Nelson we are quickly seeing its usefulness internally amongst our own team. From here we are beginning to see its use with customers, and with our media relations. My goal is to get all our new releases posted here as soon as the 1^st 2 chapters are ready which should be at least 2 months before release. We are combining these chapters with a cover and placing it on our Issuu site. This allows for access from all directions at the same time.

Here is a recent cover and sample from our upcoming release “The Master of Masters” by Dr. Augusto Cury.

 

 

 

First of all you will need to go to Issuu, you can do so by going to the link here. You will need to sign up to be able to view all we have, and best of all, it is free (did you expect anything less from me).

 

Also- and very important- sign up for the RSS feed from us as Grupo Nelson for our Issuu site as well- this way every time that we load a new PDF you will get an e-mail sent to you as well as a cool RSS listing for quick access. You will be the first to know and read about what is coming in the future. It will only be useful to you if you sign up as I have stated. It is simple and will take you 5 minutes. If you don’t sign up for the feed it will become like all other technology, a cool thing that then never gets used to its potential.

 

After registering you can:

• See the cover
• View the table of contents.
• Read the 1^st 2 chapters or so of the book to get an idea of how it flows.
• Print out the PDF.
• Pass it along to your own clients or to others who need to read the book to get an idea.
• If you have a blog or website, you can easily load these into your site as well.
• This is your tool to help sell- and we are all in sales.

 

You can simply click on a cover to read more- and yes, play with it click on things to expand read in readability mode, add comments. Pass along to your clients certain books or the whole site as you wish. Technology is ours to use as we please. Use it to your advantage.

 

The biggest winner here as far as trade books go will be fiction and four color books. Fiction will gather enough to get the potential reader into the book and want a bit more. The Four color books will be able to show some of the artwork as never before.

 

Have fun, thanks for your confidence as we continue to grow. I am looking forward to hear your comments.

“The 360 Degree Leader” is Named Best Business Book of 2006

Thomas Nelson has announced that author John C. Maxwell’s bestseller, “The 360 Degree Leader” has been chosen by Soundview Executive Book Summaries, the global leader in business book summaries, to receive the fourth annual Harold Longman Award for Best Business Book of 2006. The readers’ choice award honors the memory of Harold Longman, Soundview’s inaugural editor-in-chief, who loved and excelled in the world of books and words.

“The 360 Degree Leader” was chosen from a list of eight books nominated by Soundview’s editorial staff. The nominated titles were selected from the 30 best business books summarized by Soundview’s editors in 2006. The Harold Longman Award was established in 2003.

Longman shaped many of Soundview’s current practices, and created the company’s unique structure for summarizing the year’s 30 best business books. Longman retired in the mid 1980s, after several stints in advertising and marketing. He returned to book writing, and was not quite finished with a manuscript on remarkable old people when he succumbed to lung cancer in 1989 at age 75.

The appeal of The 360-Degree Leader may come because of its widespread relevance, promoting the value of leadership at all levels of an organization.  While admitting there are challenges to leading at any level, Maxwell also points out the potential value for everyone in an organization when leadership is effective among many people at all levels.  Those benefits include:

·        A leadership team is more effective than one leader.

·        Leaders are needed at every level of an organization.

·        Leading successfully at one level is a qualifier for leading at the next level.

·        Good leaders in the middle make better leaders at the top.

·        360˚ leaders possess qualities that every organization needs such as adaptability, good communication skills, and endurance.

When good leadership exists throughout an organization, Maxwell argues, its chance for increased growth, effectiveness, and profitability increases by drastic multiples—and employees feel empowered by their own involvement. In”The 360 Degree Leader,” Maxwell shows that anyone can learn how to expand their influence and be a more valuable team player.

Thomas Nelson acquires Integrity Publishers

Thomas Nelson announced yesterday it has signed a definitive purchase agreement for the acquisition of Integrity Publishers, the wholly-owned book-publishing subsidiary of Integrity Media. The transaction is scheduled to close Sept. 28. Details of the transaction were not disclosed.

“We see many opportunities for continued growth, but these will require significant capital investment,” said Founder and Chief Executive Officer of Integrity Publishers Byron Williamson in a statement. “Once Mike Coleman, Integrity Media's chief executive officer, and I decided to seek outside investment, we carefully considered our options. Thomas Nelson quickly became the logical choice. With its ability to publish our authors in multiple formats, a dedicated sales force in every channel, a state-of-the-art distribution center, and its access to capital, we knew we had the right partner.”

Michael S. Hyatt, Nelson's chief executive officer, said that Coleman and Williamson had done “a remarkable job taking Integrity Publishers from start-up to its present position of prominence and influence in the field of evangelical publishing. We are committed to doing everything we can to continue to serve their authors and extend their influence.”

Williamson will be appointed executive vice president for strategic development at Nelson; Joey Paul, Integrity Publishers' senior vice president and publisher will report to Tami Heim, Nelson's executive vice president and chief publishing officer; Rob Birkhead, Integrity's senior vice president of marketing, will report to Jerry Park, Nelson's executive vice president and chief marketing officer.

Founded in 2001, Integrity Publishers is home to several best-selling authors, including David Jeremiah, Beth Moore, John Townsend, Henry Cloud, Gary Smalley, Emerson Eggerichs, Jerry Jenkins, Stephen Elkins and Max Lucado.

Integrity Media will continue to own and operate its other divisions including Integrity Music and INO Records. Both labels will continue to be distributed by Provident-Integrity Distribution to Christian retail accounts and Columbia Records/Sony-BMG Distribution to mainstream retail accounts.

Do you need help landing that job interview?

The job market is very dynamic and many people are missing job opportunities for lack of preparation, not just academically but also because they do not understand what the employer thinks and wants. Vístete para triunfar focuses on simple steps you can follow to take advantage of these windows of opportunity. Author Hada Maria shares three elements of professionalism: attitude, appearance and preparation and further explains that the key is to mix and use them wisely. No single element amounts to much; each one needs the support of the others to get the desired results. This book discusses the fascinating and nearly inexhaustible themes of the process of a job search, the "art" of interviewing, and learning to think as an employer.

Discover the secrets in Hada Maria's book: "Vistete para triunfar"

Benny Hinn publishing again with Grupo Nelson

After more than seven years, "The Anointing" returns to be published with all the other major works under Grupo Nelson.

In his book, Benny Hinn shows those who hunger for this precious anointing how to prepare for it and the marvelous effects God's touch will have. La unción picks up where international bestseller Buenos días, Espíritu Santo leaves off—leading you to a vital, life-changing experience with the Father, Son and Holy Spirit and introducing you to the power of God so you can act in that power.

As a result of following the principles in the book, readers should begin to feel God's presence. They should sense God walking with and near them, and should be able to speak, witness and live each day in God's loving powers.

Ships September 12th.

Grupo Nelson and IBS Announce New Living Version of the Bible for Spanish Speakers

Nashville, TN .-- August 24, 2006 - Grupo Nelson and the International Bible Society (IBS) announce the completion of the Nueva Biblia al Dia (NBD) Bible, bringing the Scriptures to life for a new generation of Spanish-speaking Bible readers. International Bible Society, the copyright holder of the Living Bible in every language except English, is releasing this Spanish New Living version as a trustworthy translation in conversational Spanish. This version is considered particularly relevant for youth and for introducing people to Scripture for the first time (evangelism), though it is expected to be equally effective in training those already familiar with the Scriptures (discipleship).

The Nueva Biblia al Dia is expected to have high impact within the Latin American community. "We anticipate this text will open the door to vast evangelism throughout the continent," said Steve Johnson, Vice President of the Americas for International Bible Society. Johnson continued: "The Nueva Biblia al Dia communicates God's Word in plain, understandable Spanish for Spanish-speakers who may never have been exposed to the Bible. The easily understood, multiple formats will assist Spanish-speaking youth throughout the Americas to experience the Word of God."

IBS expects to release this translation in formats that speak to specific needs of its audiences. The illustrated New Testament for children has already been released in Miami where the project was considered highly successful. Dr. Luciano Jaramillo, the IBS-Latin America Area Director, is very familiar with the plight of Latin American children who might not otherwise have access to Scripture. "We were able to produce a text faithful to the originals and also keep the legacy that consists of presenting the Bible in a language that is easy to read and understand," Jaramillo said.

"The team has done a magnificent job translating in a dynamic equivalency format (thought for thought) from the original languages to Spanish," said Larry Downs, Vice President and Publisher for Grupo Nelson. Downs, instrumental in getting this Scripture translation into public hands through a commercial agreement with IBS, describes the NBD as "the everyday personal-use Bible; it's the 'as if the Bible were written for me' translation." Downsalso added, "We are very pleased to bring this newest translation to the market. We believe it will have a tremendous impact in the lives of men, women, and children for generations to come."

Grupo Nelson and IBS believe in the power and relevancy of Scripture to change lives. The Nueva Biblia al Dia is IBS' latest translation; it will be ready for ministry and outreach distribution through IBS, and available commercially through Grupo Nelson at the end of this year.  For additional information, please contact Claudia Duncan at cduncan@thomasnelson.com, or at 615.902.1871

Dr. Aliza - Everything you need to know for your pregnancy

From one of the most well respected names in medicine, comes the most important guide for mothers-to-be, helping to ensure the success of not only a healthy pregnancy, but a healthy newborn as well.

This essential and culturally sensitive resource includes vital information such as:

• Preparing for pregnancy and how to find the right doctor
• Weight, diet and exercise: staying healthy during those nine months
• How your body changes, month by month
• The baby's birth: delivery, post-partum discomforts, and how to take care of your newborn child
• An essential list of services that assist the expectant mother

Stephen Covey - Publishes with Grupo Nelson

Every issue of Reader’s Digest features a story that exemplifies people living to their best, often through adversity and challenge. This collection of inspiring stories, the best from the Reader’s Digest archives, are brought together with pertinent commentary from Dr. Stephen Covey to become an inspiring and life changing resource for anyone who wants more from life. The format lends itself to either serious study or more casual perusal.

Topics include: Searching for Meaning, Taking Charge, Starting Within, Creating the Dream, Teaming with Others, Overcoming Adversity and Blending the Pieces.

Includes some of the world’s best known and loved writers, leaders and celebrities: Shakespeare, Walt Disney, Maya Angelou, Thomas Jefferson, Abraham Lincoln, Erma Bombeck, Betty Ford, and many others. Only from Reader’s Digest could such a broad and deep collection of writings be collected and assembled into this cohesive work.

Available - October, 2006.

Bag the elephant!

Bag the Elephant” is a new book by Steve Kaplan that we are doing under Grupo Nelson. What a tremendously insightful book as it takes us from the preparation to the hunt, the capture, and the keeping of your BIG customers.

Let me just share a few insights I am learning here.

1)      You can win big if you do 4 things:

a.       Attract, keep, and leverage big clients.

b.      Acquire the strategic and tactical expertise you need to scale up your business.

c.       Instill a big-business culture.

d.      Have the courage to make the changes needed to grow.

2)      Negotiating with the big elephant:

a.       Negotiate with a person, not a company.

b.      Prioritize your gives.

c.       Don’t surrender too quickly.

d.      Don’t sell yourself short.

e.       Create a pricing strategy and stick to it.

f.        Don’t sacrifice quality for the deal.

I have to tell you, I am having so much fun reading this book. I think back over some of the dumb mistakes I have made and lessons I have learned. It is amazing how eager we are to land the big account. We think that will solve all our problems- My friend, if you still think that- have I got a book for you!