The other day I started playing with a tool I was introduced to by Carlo Carrenho from our TNB offices in Brazil.It is called Issuu. Some of you have already played with it from the note I sent out from the blog several weeks ago- I did however want to wait to get a few more titles loaded before we sent this bigger note out to you. This is a very cool product that you can take advantage of. Here at Grupo Nelson we are quickly seeing its usefulness internally amongst our own team. From here we are beginning to see its use with customers, and with our media relations. My goal is to get all our new releases posted here as soon as the 1st 2 chapters are ready which should be at least 2 months before release. We are combining these chapters with a cover and placing it on our Issuu site. This allows for access from all directions at the same time.
Here is a recent cover and sample from our upcoming release “The Master of Masters” by Dr. Augusto Cury.
First of all you will need to go to Issuu, you can do so by going to the link here. You will need to sign up to be able to view all we have, and best of all, it is free (did you expect anything less from me).
Also- and very important- sign up for the RSS feed from us as Grupo Nelson for our Issuu site as well- this way every time that we load a new PDF you will get an e-mail sent to you as well as a cool RSS listing for quick access. You will be the first to know and read about what is coming in the future. It will only be useful to you if you sign up as I have stated. It is simple and will take you 5 minutes. If you don’t sign up for the feed it will become like all other technology, a cool thing that then never gets used to its potential.
After registering you can:
- See the cover
- View the table of contents.
- Read the 1st 2 chapters or so of the book to get an idea of how it flows.
- Print out the PDF.
- Pass it along to your own clients or to others who need to read the book to get an idea.
- If you have a blog or website, you can easily load these into your site as well.
- This is your tool to help sell- and we are all in sales.
You can simply click on a cover to read more- and yes, play with it click on things to expand read in readability mode, add comments. Pass along to your clients certain books or the whole site as you wish. Technology is ours to use as we please. Use it to your advantage.
The biggest winner here as far as trade books go will be fiction and four color books. Fiction will gather enough to get the potential reader into the book and want a bit more. The Four color books will be able to show some of the artwork as never before.
Have fun, thanks for your confidence as we continue to grow. I am looking forward to hear your comments.








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